Brand

The Lake Champlain Region

Situated where New York’s Adirondack Mountains meet breathtaking Lake Champlain, the Lake Champlain Region offers a calm, laid-back destination only a few hours driving distance from major metropolitan areas in the Northeast.

Here, visitors will find something special around every corner, with abundant opportunities for exploration and active relaxation. Play on one of the largest interconnected freshwater lakes in North America, surrounded by the Adirondacks and the Green Mountains. On land, an extensive trail network brings together flourishing nature, quaint communities, and gorgeous vistas. Diverse outdoor destinations offer a range of experiences from thrilling adventures to memorable leisure activities.

In this region, discover a distinctive, relaxed area, full of rolling hills, high quality farm and food experiences, a legendary lake monster, and immersive historic sites that have shaped American history. Adirondack peaks and iconic waterfalls complete this unique blend of striking scenic beauty. Endless outdoor recreation possibilities make the Lake Champlain Region’s open spaces and legendary places a memorable destination.

The Lake Champlain Region - Open spaces, legendary places

Brand guidelines

Through the implementation of the new brand, the goal is to create a unique image in the minds of our travelers and ultimately help differentiate the Lake Champlain Region from other destinations. As part of this implementation process, businesses and organizations are encouraged to use the brand mark to promote their establishment as part of the overarching Lake Champlain Region brand. However, to maintain a strong and effective identity means that the brand elements must be presented in a consistent manner.

Lake Champlain Region Brand Book

Download the Lake Champlain Region Brand Logo

Social media images

Download images created for social media with Lake Champlain Region branding, including history, agritourism, scenic views, hiking, mountain biking, boating, cycling, and fishing!

Download Lake Champlain Region social imagery